Business Standard

Virgin Atlantic gets court approval for $1.6-billion rescue plan

The deal comes at a cost to Branson, who injected £200 million of his own money into the company, raised through the sale of shares in Virgin Galactic Holdings

richard branson, virgin atlantic
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Branson had said he had little money on hand to fund struggling brands, arguing that he was asset rich but cash poor after extracting little “significant” profit from Virgin and plowing proceeds into new businesses

Christopher Jasper & Ben Stupples | Bloomberg
Richard Branson’s Virgin empire has faced many challenges in its five-decade history, from high-profile legal clashes with British Airways and failed bids to run the UK national lottery to abortive forays into vodka, cola and bridal wear.

The setbacks have been so numerous that overcoming them has become part of the Virgin DNA. Yet the six-month battle to save Virgin Atlantic Airways has been a case apart, involving as it has the business that first truly took the group global and remains its best-known brand.

The battle to stop the carrier from becoming one of the highest-profile corporate victims of the coronavirus

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