What businesses taking a stand against Donald Trump can learn from NGOs

Social enterprises are businesses guided by social missions

A number of businesses have stepped forward to oppose Donald Trump’s executive orders and the infamous “travel ban”, in particular. CEOs have denounced it on social media, including Nike, Twitter, Netflix, Microsoft and others. Lyft, a ride-sharing company, pledged to donate US$1m to the American Civil Liberties Union (ACLU) over the next four years. Starbucks committed to hiring 10,000 refugees. Google created a “crisis campaign”, matching donations of users and directing the funds towards several human rights organisations.

This trend of mixing social and commercial goals has been a long time coming. It is impossible