Since its inception, WhatsApp has been advocating itself as an advertisement-free platform that required no personal information such as age, birth date, address, religion, sex, etc. but only the phone number to create free account. However, this is soon going to change as the instant messaging app owned by Facebook is reportedly mulling to monetise the platform by showing advertisements based on users’ interest and browsing history, according to a tweet by WABetaInfo.
WhatsApp is one of the instant messaging platforms that uses end-to-end encryption to secure chat and user information. However, to show relevant advertisement in the app, the