President Donald Trump has shown a unique ability to use Twitter as a way to connect directly with his followers.
His tweets show his supporters what he is thinking, directly and unvarnished. Less well appreciated, but apparent in our research based on new polling, is how Trump’s anger and its targets are quickly adopted and internalized by large numbers of his followers. What he says, they say. What he believes, they believe.
How is it that Donald Trump’s tweets have this kind of power? I contend that much of the explanation is in the power of memes.
Leaping from brain to brain
A meme