Which tech company is Uber most like? Its answer may surprise you

Pop quiz: Which technology company does Uber, the ride-hailing giant on the cusp of an initial public
offering, consider itself to be the most like?
 
Is it Lyft, its rival North American ride-hailing firm? Nope. How about Didi Chuxing, Uber’s equivalent in China? Nah. It’s Amazon, the e-commerce giant.
 
On the surface, the two companies have little in common. Amazon sells books, toilet paper, toys — pretty much everything, really — and it provides cloud computing services and makes artificially intelligent speakers. In contrast, Uber lets people hail rides through a mobile app.
 
But just as Amazon