Samsung, India’s long-standing king of smartphones, is facing its biggest ever threat in the nation of 1.3 billion. A new challenger – in the form of China’s Xiaomi – is growing strongly, and it’s now edging tantalisingly close to toppling Samsung’s statue.
Korea’s Samsung now has 24 per cent of India’s smartphone shipments, versus a fast-rising 17 per cent from Xiaomi, according to data this week from IDC.
While Xiaomi has recently been struggling in its native China as shoppers have switched to more premium-looking phones from the likes of Huawei and