Your Porsche 911 will soon find its own parking spot

Porsche founded a unit in Germany, last year focused on creating digital services for cars

Porsche is shifting its focus beyond horsepower and handling to services like finding nearby parking spots and providing real-time weather data that warns drivers of icy roads.

The goal is for so-called digital services to generate at least 10 per cent of annual revenue in the medium term, the Stuttgart, Germany-based luxury division of Volkswagen said Friday. 

That effectively means that a $89,400 911 sports car would generate at least $9,000 from offerings like activating special lighting systems to help navigate mountain roads.

“Customer expectations are changing,” Chief Financial Officer Lutz Meschke said at a press conference. “They are demanding personalised services that