As Netflix and Amazon.com pour ever-larger sums into TV and movie production, Google is holding spending at current levels for its YouTube Red streaming service for the next two years, people with knowledge of the matter said. That’s leading producers to question the company’s strategy.
Google often makes multiple investments in the same industry and waits to see what works. YouTube, in particular, has revamped its video strategy repeatedly as parent Alphabet tries to develop paid-subscriber businesses. Now it’s pushing into entertainment on three fronts: with YouTube Red, with a live video service called YouTube TV and with a new music