IPL 2018: 518 million watch first 34 matches on screens across India

The urban market contributed to 492 million impressions for the first 34 matches of the IPL

The Vivo Indian Premier League (IPL) has reached 518 million viewers on screens across India so far, according to data provided by STAR India. This includes consumption across TV screens in home, out-of-home and digital. The total reach takes into account Broadcast Audience Research Council of India (BARC) TV viewership data for week 15 through 18 for the first 34 matches across STAR network channels in the urban and rural (U+R) market, measuring viewers over two years of age (at home and out of home viewing) and Hotstar data analytics.

In terms of viewership, the tournament notched up 830