Media, entertainment industry to add nearly 800,000 jobs in 5 yrs: Report

To accelerate growth, media and entertainment organisations must rebuild their strategies to fit in the shifting, digitally-oriented landscape

India's media and entertainment industry is expected to clock a strong double digit growth in the range of 11-12 per cent and poised to add another seven to eight lakh new jobs over the next five year, says a report.

According to the CII-BCG report, consumption patterns will be driven by rise in growing rural demand and media consumption, which will be attained by capturing more time of digitally connected consumers and