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Amid pandemic, auctioneers paint a profitable canvas with hybrid auctions

Digital sales increase turnover for auctioneers - for some, by 20 per cent

painting, art, exhibition, collection
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The general view is that the digitally driven model will dominate the action for now

Pavan Lall Mumbai
At a recent auction conducted through a live webcast, Mumbai-based auction house Saffronart broke all records for an Indian work of art. Saffronart’s Spring Live Auction, which ended on March 12, achieved a combined sales value of almost Rs 79 crore, with V S Gaitonde’s Untitled (1961) going for Rs 39.98 crore — a new record for Indian art.

“To almost touch Rs 40 crore is an amazing price. And in the entire auction, there were only two lots that didn’t sell,” says Saffronart CEO Dinesh Vazirani. “There were quite a few bidders for the work. The Gaitonde eventually went to

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