Car review: Entry-level sedan costs less, but stays true to BMW DNA

Is the 2 Series worth the money? For those who've always wanted to drive a BMW in India, the 2 Series is easily the most fun to drive everyday car that money can buy

How do you get people to buy your car when excise duties and high pricing render the retail cost much higher than what it would otherwise sell for? One way is to launch entry-level cars that start at the bottom of the price scale, and hope customers will keep trading up. That's something that BMW has tinkered with in the past as well.
 

In 2010, it launched its Corporate Edition 3 Series for some Rs 24 lakh, which was around Rs 10 lakh cheaper than the regular 3 Series. But the catch was that it came without bells and whistles