Business Standard

Monday, December 23, 2024 | 06:04 PM ISTEN Hindi

Notification Icon
userprofile IconSearch

With two new beers, Ankur Jain is adding more flavour to the Bira 91 story

The fact that musicians Ed Sheeran and Rihanna were clicked swigging the orangey Bira 91 White will only help the brand's appeal

Ankur Jain
Premium

Bira is brimming with innovation. But its founder, Ankur Jain, isn’t letting success go to his head

Dhruv Munjal
Ankur Jain may be celebrating his 38th birthday but it’s business as usual at the Bira 91 headquarters in New Delhi’s Connaught Place. The office, teeming with millennial workers, is an exemplar of splendid modernity — in striking contrast to the archaic architecture that surrounds it. The cafeteria counter offers exquisite cappuccinos as well as beer on tap (reserved for special occasions, though, because of complex liquor licence issues). The conference rooms are compact but very well-lit, each named after a Bira 91 product. I wait in the “IPA room” for Jain, the company founder and driving force behind its 

What you get on BS Premium?

  • Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • Pick your 5 favourite companies, get a daily email with all news updates on them.
  • Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • Preferential invites to Business Standard events.
  • Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
VIEW ALL FAQs

Need More Information - write to us at assist@bsmail.in