A driving force in focused marketing

With affordable technology, VR could transform influencer-led marketing

Imagine interacting live with one of your favourite influencers, walking by her, checking out her new furniture if you are into interior decoration or following a cooking class with her if you are a foodie; and on top of that having a real-time conversation with her without stepping out of your house. This is what real-time VR (virtual reality) coupled with influencer marketing is about.

Influencer marketing is all about building a connection between consumers and influencers. While the practice took off in 2016, it is limited by the fact that consumers think influencer-led content is also brand content and