 "Aeroguard Car Air Purifier")
As part of its strategy to bolster the tablet category in India, Micromax launched Canvas Tab P690 with 4th Gen Intel Atom processor, making it the perfect device for families, with the tagline 'one tab fits all.' Crafted in a sturdy metallic brush finish design, the new Canvas tablet comes loaded with varied services like Hello TV, Saavn, Kindle and games, allowing users to access free content worth Rs 3,000. With 1.83 GHz quad core 4th Gen Intel Atom Processor and 1GB RAM, the device offers seamless performance for gaming, internet surfing, application usage and other activities. Equipped with an 8-inch IPS display with a 16:10 screen ratio, the new tablet provides the users with a brilliant viewing experience while watching videos or reading digital content. It is priced at Rs 8,999.
Scent of a man
Nivea India has launched its latest salvo in the highly competitive male deodorant market through its new Body Deodorizer spray. The company has hired actor Arjun Rampal as the face for the new range. The product was developed in Germany but was tested and the formulation refined in Nivea's labs at Sanand, Gujarat. The Body Deodorizer is available in 120 ml gas free packs with two fragrances, Ice Cool and Energy. Priced at Rs 250, it will be first rolled out in modern retail outlets in Mumbai and Delhi, followed by other major cities.
The water purifier brand Eureka Forbes has entered the air purifier category with a range of affordable products under the new brand Aeroguard. Priced between Rs 1,390 to Rs 30,000, the new range of air purifiers include, Aeroguard Action (removes 99 per cent pollutants from the indoor environment); Aeroguard Action Advance (an ideal solution for people suffering from respiratory disorders); Aeroguard Car Air Purifier (provides six layers of filtration and reduces germs, bacteria, viruses etc); and Aeroguard Clean Air GLO (an LED bulb with built-in ioniser that releases negative ions in the air, thereby curbing pollutants). The Aeroguard Clean Air Glow (priced at Rs 1,390) is available in two lighting options, warm white and cold white and is meant for small-sized rooms.
