Another international B-school down south

B-SCHOOL BEAT

The Great Lakes Institute of Management (GLIM) is set to become operational in Chennai with its first batch of students from end-April, 2004.

A brainchild of Bala V Balachandran of the Kellogg School of Management, GLIM has strategic alliances with the Stuart Graduate School of Business and the Illionis Institute of Technology (IIT), Chicago.

An international faculty will form the academic advisory council of the institute. Well-known management gurus such as Philip Kotler of Kellogg College, Seenu Srinivas of Stanford University, Krishna Ramaswamy of Wharton University and Kasha Rangan of Harvard University are expected to participate in the academic advisory.

The programmes to be offered by the institute are: a one-year full-time programme on fast-track mode; vertical specialisation from manufacturing management; entrepreneurial marketing management and family business; healthcare and hospital management; and management of technology fusion.

Functional electives from five streams will also be offered. The streams are "" analytical finance and accounting; strategic marketing and research; organisation behaviour and human resources; operations and technology; banking; financial services and insurance management.

GLIM will also have customised short-term management development programmes for middle-level corporate executives and top-level functional heads.

Powerhouse workshop

Mumbai's Educational Trust schools of management organised a global financial powerhouse workshop on April 3. The aim of the workshop was to examine existing global financial hubs and find how Mumbai fits in.

Narendra Jadhav of of the Reserve Bank of India and S B Mathur of LIC spoke at the workshop.

Upcountry advantage

The Delhi-based Birla Institute of Management Technology (Bimtech) organised a national summit on rural marketing on April 10. The objectives of the summit were to start a thought process on managing the direction of future growth in rural markets; facilitate sharing of experiences by eminent personalities from industry and academia; and to update knowledge skills.

The summit comprises three segments. The first was on rural marketing of FMCGs, which focused on the changing strategies of leading FMCG brands in rural India.

The second session "" rural marketing of durables and automobiles "" highlighted emerging trends in rural areas with respect to consumer durables and automobiles.

The final session was on rural marketing of services (insurance and financial products). The sessions were followed by a panel discussion "Urban vs. rural marketing: scope and potential".

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