- The B-school that bears this person’s name recruits about a third of its students from outside the business world. He helped inspire the megachurch movement and acted as an informal adviser to the Girl Scout movement in the US. Identify him.
Peter Drucker
- Which company created a cross-functional team charged with identifying and delivering “The Perfect Pint” to the customer? This team mapped every business process in product delivery for a perfect customer experience.
Guinness, the beer brand
- Name this brand created by one of the world’s finest noses, Dominique Ropion. It is the first Eau de Parfum with an alcohol perfume base created from an ingredient that is fairly traded and organic.
Love Etc, the cosmetics range from Body Shop
- The Random Access Memory (RAM) replaced punched cards when IBM introduced its model 350 Disk Storage Unit in 1956. Who was its first customer?
United Airlines was the first to use it to set up a computerised reservation system
- What is common to Eclipse, Dubai, Rising Sun and Octopus?
Names of yachts owned by Roman Abramovich, Rashid Al Makthoum of Dubai, Larry Ellison and Paul Allen respectively
- Who said, “The pilots I worked with in the aerospace industry were willing to put on almost anything to keep them safe in case of a crash, but regular people in cars don’t want to be uncomfortable even for a minute”?
Nils Bohlin, a Volvo employee and the inventor of the three-point seat belt used in all cars
- A reduction in the price of this brand’s main product resulted in a fall in the share prices of consumer product companies like Coca-Cola and Heinz. Its own stock fell by 26 per cent. One magazine termed it “the day the _____Man fell off his horse.” Identify the brand.
Marlboro
- An alumnus of the Stanford Business School created this brand because he was embarrassed buying a similar product for his wife in a department store environment. He committed suicide by jumping off the Golden Gate Bridge. Name him and the brand.
Roy Raymund, founder of Victoria's Secret lingerie brand
- In business management, who is known to have defined corporate culture along five different dimensions? He is said to have literally put corporate culture on the map.
Geert Hofstede of Netherlands
- Identify the logo, its designers and also state what the lines signify.
Logo for the United Nations Climate Change Conference 2009. It was designed by Troels Faber and Jacob Wildschiødtz of NR2154, a design studio based in Copenhagen. The design is based on graphs of scientific climate data, showing predicted temperature changes, and there are 192 lines, one for each UN member state.
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There was one all-correct entry for the strategist quiz #127. The winner, Abu Fateh, will receive a copy of The End Of Management And The Rise Of Organizational Democracy. He also wins Rs 2,000. |
