Answers to last week's quiz (#148)

 

1. This 100-plus-year-old brand got its name after the son of one of the founders was struck by a word while listening to psalm (45:8) in the church. Name it.
   Ivory. Named by Harley T Procter, son of William Procter of Procter & Gamble. 
    
2. Who publishes a magazine called Unfiltered exclusively for its members?
   The Scotch Malt Whisky Society 
    
3. Who is known to have uttered the words rather coin the term ‘Advertising Agent’ and set up the first formal advertising agency?
   Volney B Palmer. He set up the first advertising agency in 1842 in Philadelphia. 
    
4. Which brand is associated with the line: Sex sells but we unfortunately sell jeans?
   Diesel, the fashion brand that originated in Italy 
    
5. Which famous industrialist was part of the 5th Cavalry Regiment of the Spahis in the French Army? His leaving the army after 12 months was providential because his regiment got completely wiped out in Morocco in the early 1900s.
   JRD Tata 
    
6. A physician in the US in 1890 invented this to provide his patients with an easy-to-digest high protein food. What is it commonly known as now?
   Peanut butter 
    
7. Who said this when his company’s logo was designed: “I don’t love it but it will grow on me”?
   Philip Knight’s first reaction when he saw the Swoosh logo in 1971 
    
8. This Chinese brand was initially notorious for producing inferior quality refrigerators. It was owned by the municipal government of a province called Qingdao. Today, it is considered to be a world class brand. Name it. 
   Haier 
    
9. Which brand is changing its tagline to “Make a Difference”?
   Maggi sauces 
    
10. This image is found on the packaging of whose brand (see picture)?
    
    Café Coffee Day branded mints

There were 26 all-correct entries for the strategist quiz #148. The winners who will receive a copy of Decision Management: How To Assure Better Decisions In Your Company are:Siddharth Misra, Lucknow; Gargi Mallya, Mumbai; Anbazhagan M, Tamil Nadu; Adithi Bhat, Kerala; Ajit Joseph, Chennai; Raghavendra, Bangalore; Mukesh Joshi, Pune; Sandesh Shenoy M, Mangalore; Saurabh Jain, Hoshiarpur; Satish Seshadri, Bangalore. Siddharth Misra also wins Rs 2,000.