Answers to last week's quiz (#167)

 

1. A dingy boat made its appearance on an advertising hoarding in one of the metros in 2009. It was used when the street got flooded; now the brand has made it a social initiative and has extended it to nine other cities. Name the brand.
   Aircel. Its first hoarding with a dingy appeared at Mumbai’s Milan subway that gets heavily waterlogged. 
    
2. Who coined the term “auto rickshaw”?
   Sri NK Firodia, Freedom fighter and industrialist who founded the Firodia group, now known as Force Motors. 
    
3. In 2000, what did a Singapore-based company and IBM introduce for the first time in computing history?
   The USB drive. Trek 2000, a Singapore-based company, patented it as the Thumb drive and IBM called it the DiskonKey. 
    
4. Name the brand that was created in 1997 to bring back to life the legendary nameless travel companion that was used by artists and thinkers — like Vincent van Gogh, Pablo Picasso and Ernest Hemingway — over the past two centuries. 
   Moleskine Notebooks, manufactured by a Milan based company Modo & Modo Spa. 
    
5. Which business bestseller begins with the story of the resurgence of Hush Puppies shoes as a fashionable trend? This brand’s resurgence took place in the early 1990s. 
   Malcolm Gladwell’s The Tipping Point. 
    
6. What is connecting businesses with their past website visitors, so that there is an increased likelihood of a completed transaction, called?
   Retargeting. 
    
7. What was the significance of the Sprite Boy ads in the 1930s?
   It was a campaign launched by the Coca-Cola Company to help consumers connect the names Coke and Coca-Cola. The Sprite boy was an elfin character. 
    
8. Name India’s first e-reader that was launched recently? 
   Pi is India’s first e-reader. Wink is India’s second e-reader that was launched recently. 
    
9. Name the tobacco-free bank in India that does not allow its employees to consume tobacco in any form. Also, if any of its customers are found to be using tobacco, they are served with an additional penal interest of 1 per cent. 
   The Rajkot people’s cooperative bank. 
    
10. Identify the business group that recently released its new brand identity. 
    Murugappa group that owns the Parry brand.

There were five all-correct entries for the strategist quiz #167. The winners who will receive a copy of Mergers, Acquisitions, and Corporate Restructurings are:Roopak Bhartee, Hyderabad; Eldhose John K, Navi Mumbai; Deepa Gupta, Pune; Vineet Gupta, Meerut; Shafquat Shaique, Kolkata. Roopak Bhartee also wins Rs 2,000.