Answers to last week's quiz (#180)

 

1. Toyota Etios, Tata Swach, KFC Krushers, Pepsi Kurkure and McDonald’s Aloo Tiki burger are products that reflect a new concept in business management. Name it.
   Reverse innovation 
    
2. Name this revolutionary fit system and the brand it belongs to, that is based on shape, not size, and was created after studying more than 60,000 body scans and listening to women around the world.
   Levi's Curve ID 
    
3. The origins of this brand date back to the 1930s when its founders took over another business. Their chain got its name when they found a lighted sign on the roof of an acquired property was large and heavy and therefore too expensive to change. Instead, they decided to call their own by that name. Name this service brand.
   Sheraton Hotels, founded by Ernest Henderson and Robert Moore in 1936 
    
4. What is common to the brands Beat, Bimbo, Quatro and Surge?
   All are owned by Coca-Cola 
    
5. The co-founder of this worldwide corporation was dyslexic and struggled early in school. He was accepted to Stanford only because his father taught there and he joked that he chose electrical engineering because he liked electric trains. Who is this person?
   Bill Hewlett of HP 
    
6. Whose base line is “You above all”?
   JetBlue, the low-cost airline 
    
7. Which business group set up a retail chain in India during the 1950s by the name Cali-Shops?
   Sarabhais. These stores used to retail the Calico Mills textiles. 
    
8. This company was founded by a 54-year-old in 1959 with a capital of Rs 20,000. It had a tie up with a British company and still retains its name for all its brands. Name it.
   Hawkins Cookers Ltd was founded by HD Vasudeva 
    
9. Name this company that gets its name from the winged horse in Greek mythology. The founders decided to use only a part of the name so that the resultant gives their company a high position in alphabetical listings.
   ASUSTek Computer 
    
10. Where would you find these icons and with which brand are they linked?
    The Michelin Guide published by tyre manufacturer Michelin 

 

 

There were seven all-correct entries for the strategist quiz #180. The winners who will receive a copy of Making It Happen:
A Non-Technical Guide to Project Management are V Ramakrishnan, Bangalore; Sabeeha Naz, Patna; Aftab Alam, New Delhi; Noorjahan Parveen, Patna; Sanjar Rahman, Patna; Afroz Ahmad, Thane; and Ranjit Kamat, Mumbai. V Ramakrishnan also wins Rs 2,000.