Answers to last week's quiz (#096)

 

1. In the early 1900s, this company was often referred to as “a bunch of farmers” in its country since the workers in its manufacturing facilities were initially agricultural hands. Today, the company is regarded as the most efficient and highest quality manufacturer in the world. Name the company and why was it called so. 
   Toyota. Its founders, the Toyoda family, were basically agriculturists whose family name meant abundant rice fields. 
    
2. In which industry do companies use a “central location test” conducted by customer volunteers to differentiate and rank products?
   In the soda or aerated drink industry 
    
3. “From Russia with Love” and “Revolver” are whose brand names?
   Sisley, the fashion label owned by Benetton 
    
4. The story goes that this TV show would have never been aired in the US if Rupert Murdoch’s daughter, a huge fan of the UK version of the show, hadn’t persuaded her father to take a chance on it. Name this popular show. 
   American Idol , originally known in the UK as Pop Idol 
    
5. This Canadian was called Mr Fix-it during his school days when he made buzzer boxes for school game shows. He got a big break when he responded to a General Motors RFP to develop a network computer control display system just two months before graduation. Name him, the company he founded and the brand he owns. 
   Mike Lazaridis (in the picture) of Research In Motion which makes the Blackberry 
    
6. Which company, in order to protect its brand from the many unauthorised competitors in Asia, analysed the scent of its original product, artificially manufactured the smell and patented it. Today, the very characteristic smell is strongly associated with this brand? It makes products mostly for children.
   Crayola 
    
7. What is FlyLite?
   The in-flight magazine of Jetlite 
    
8. What is common to the founder of Detroit city and a bridge in London? Link them to auto brands.
   Cadillac was the founder of Detroit city and Vauxhall is the name of a bridge in London. Cars were named after both of them. 
    
9. It is called the _______Bug. A company’s logo which looks like a fly caught on a round sticky label. Fill in the blank.
   The Boeing Bug 
    
10. What does this logo signify? It is found on many corporate websites.
    The UN Global Compact Programme
    
    

There were no all-correct entries for the strategist quiz # 96.