Answers to last week's quiz (#118)

 

1. What is the term used to describe a person working for a group or cluster of different employers, or job and a business, or whatever combination comes together best for him or her? It involves the expansion of the concept of freelancing beyond that of self-employed professionals.
   Portfolio working, coined by Joanna Grigg 
    
2. Who are budtenders and where are they employed?
   Budtenders are medical Marijuana collectives who work in legalised Marijuana clinics 
    
3. The first frequent flyer programme was invented by marketing executives of a now defunct airline. Name it. American Airlines was the next to follow in 1981.
   Neal J Robinson and Jeff Krida of Braniff Airways Inc 
    
4. The first disabled doll on a wheelchair was introduced as a companion to an able character already being sold. Name the doll and the year it was introduced. 
   Becky, launched by Mattel in 1997 as a disabled friend of Barbie 
    
5. Whom did Martin Cooper, the inventor of the cell phone, strategically make the first cell phone call to?
   To Joel Engel, the head of cell phone research at rival AT&T’s Bell Labs 
    
6. This large multinational had a firm dress code under its founder and beards were prohibited until 1945, when a bearded Herbert Grosch joined this company as its second scientist. Name the company.
   IBM under Thomas Watson 
    
7. Which company is planning to launch a brand called AdeZ in a year’s time in India?
   Hindustan Unilver. AdeZ is a soya-based fruit drink. 
    
8. Which company’s global internship programme is called InStep?
   Infosys 
    
9. In the 1980s, who had launched a soap called Vigil in India?
   Godrej Soaps 
    
10. Identify the logo of a chain that recently won a trademark case against one of the world’s largest American companies.
    McCurry, the Malaysian chicken curry restaurant chain

 

 

 

There were seven all-correct entries for the strategist quiz #118. The winners who will receive a copy of Brand Harmony are: Karthikeyan H, Tamil Nadu; Ramachandra M Bhat, Bangalore; Arun Khariwal, Aurangabad; Sudha Joshi, Bangalore; Shreedhara Jois, Bangalore; Lohitha, Bangalore; and M G Mokashi, Bangalore. Karthikeyan H also wins Rs 2,000.