Answers to last week's quiz (#130)

 

1. During Christmas 2009, who placed “plastic red kettles” that accept debit and credit cars in 120 cities in the US? The new kettles have wireless card readers attached to them; such kettles have been used to collect coin donations earlier.
   Salvation Army 
    
2. Which company teamed up with top international designers such as London’s Tim Wallace, New York’s Eric Chan and Toronto’s Conrad Marini to bring world-class premium furniture to India? 
   Wipro (Furniture division) 
    
3. Who said: “I have no use for a motor car which has more spark plugs than a cow has teats”? 
   Henry Ford 
    
4. Which publication has announced that 2010 will be the year of women and will debut a series of “girl comics” which will be written and illustrated entirely by women? 
   Marvel Comics 
    
5. Whose mantra for success was “Rise early, work hard and strike oil”?
   J Paul Getty, an oil billionaire and founder of Getty Oil which is now part of Lukoil 
    
6. This retail brand began as a sailboat equipment company in the 1960s in the US. The business became so successful that it expanded into general clothing and home furnishing. The company is named for its sailboat heritage, but the misplaced apostrophe in the company’s name was a typographical error that the founder could not afford to change. Identify this brand.
   Lands’ End, a brand that is now owned by Sears 
    
7. What kind of business fraud is the Salami technique?
   Computer professionals rounding up balances in customers’ accounts and transfering them into their own accounts 
    
8. Which company used a 15-year-old actress in the 1980s to advertise its brand with the line, “Nothing comes between me and my ______”? Identify the actress also.
   Calvin Klein used Brooke Shields as a model 
    
9. Who began his career in a company called Hyatt Roller Bearing Company in Newark, during the 1890s?
   Alfred P Sloan 
    
10. Identify the brands by their logos and name the company that owns them.
    Dr. Fixit and Roff, both products for the construction industry from Pidilite, the makers of the famous Fevicol

 

 

 

There were 19 all-correct entries for the strategist quiz #130. The winners who will receive a copy of Shopper, Buyer, and Consumer Behavior are: Hemant Jain, Ludhiana; Satya Jain, Meerut; Kaushik Saha, Kolkata; Nidhi Jain, Hoshiarpur; M. Suresh Kumar, Mumbai; Adarsh Shettigar, Mumbai; Sapna Agrawal, Patna; Sowmya Ramaswamy, Mumbai; Subhadra VP, Thrissur; and Ranjit V Kamat, Mumbai. Hemant Jain also wins Rs 2,000.