- D J Keymer was its first name, then it changed to BOMAS and then S H Benson. By what name is it known today in India?
O&M, the ad agency
- “Taste the Success, Become _______ Advisor.” Fill in the blank and name the company that has launched this unique contest.
Taste the success, become Indra Nooyi’s advisors. It’s a team case study contest for management students. The winning team gets a pre-placement offer from PepsiCo.
- It was first called a boater by its inventor and made its debut at the Saks Fifth Avenue store in the 1940s. Identify the product and its inventor.
The disposable diaper, invented by Marion Donovon
- Which company claims that last year it was able to pull up its worldwide production almost instantaneously and retain its profitability, despite the worst drop in demand since the Depression, because it used Toyota’s Lean Manufacturing approach? It closed 2009 with a profit of $259 million.
Caterpillar Inc
- Link the 1857 mutiny to the Eicher group in India and what do you arrive at?
Enfield. The bullets smeared with pig and cow fat which the soldiers refused to use were made by Enfield.
- Which hotel has added a “Ravi Shankar suite” to its portfolio of rooms and why?
Taj Mumbai. After the 26/11 renovation this suite has been dedicated to sitar maestro Ravi Shankar who used to jam with George Harrison of The Beatles in this room.
- Which luxury brand has named its latest collection after the Roman hours from one to 12? There is also the 13th hour that refers to the first address of the company’s HQ.
Cartier’s Les heures du Parfum
- In 2008 a management consultancy came out with a report on how the urban market was spreading to smaller cities, and how rural customers were increasing in importance. It was named after a small-town boy who has made it big. Name both the consultancy and the title of the report.
The Dhoni Effect published by Ernst & Young
- What is the term used to define a strategy that forces a customer to buy new products and services that the manufacturer brings out as replacements for old ones? Fashion and software products are examples.
Planned Obsolescence
- Which brand’s identity is this image?
The Sach brand launched by the Future Group.
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There were 28 all-correct entries for the strategist quiz #136. The winners who will receive a copy of Creativity at Work are: Anupam Bhowal, New Delhi; Hinda Parveen, Patna; S Nausherwan, Patna; MVSS Sastri, New Delhi; Ruma Sharma, New Delhi; Pradeep TP, Kochi; Sanjoy Chakraborty, Kolkata; Abhinandan Jain, Meerut; Anil Kumar Gaynar, Noida; and Pankaj K Joshi, New Delhi. Anupam Bhowal also wins Rs 2,000. |
