- Almond, orchid, saffron, sandalwood, rose and chocolate are the prominent variants of which popular FMCG brand? This brand has so far had only one male model in India.
Lux soap
- The ice cream flavours Rocky Road and Rum Raisin of Haagen Dazs supposedly played a role in the negotiations of a recent brand takeover. Which one?
Phillips Van Heusen's takeover of Tommy Hilfiger. At about 4 am, in New York, a member of the catering staff of the law firm that advised Phillips Van Heusen brought about 15 pints of Häagen-Dazs ice cream to the negotiating table. That pushed them to close the deal by 7 am in the morning.
- Which company claimed recently that printing errors by its auditors led to faults in its accounts and claimed that no mistake was done from its side?
Vishal Retail
- Which brand was the first to sell mineral water in plastic bottles and when?
Vittel in 1968
- Name India’s first in-train magazine and also the railway division that publishes it.
Shades of Life, published by the South Central Railway for its AC Class passengers
- Which company deploys a go-to-market strategy called Tick-Tock?
Intel
- In which country was the first meter-equipped taxi cab introduced and what was it called?
Germany. It was called the Daimler Victoria.
- Name the world’s oldest technology magazine, and since when is it being published?
Technology Review, published by the Massachusetts Institute of Technology since 1899
- Which was the second country in the world to set up a radio broadcasting service and when?
India in 1921
- Identify the characters, the brand and the ad agency from these controversial ads (see picture below).
Mao Ze Dong and Hitler featured in a condom ad created by Grey Worldwide for German pharmacy chain Morris Pharmacies
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There were no all-correct entries for the strategist quiz #143. |
