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Answers to last week's quiz (#156)

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Strategist Team New Delhi

 

  1. Name the first company/brand in the world to use the sky as a billboard. Also name the city where such advertising first occurred. 
    Castrol. In 1922, a plane flying wrote the word Castrol with smoke that hung in the air for four minutes above St Paul’s Cathedral in London. 
     
  2. This brand changed hands three times. Its previous owners were James Smith and Co, Kanmor Foods and Marico. Name the brand and its current owner. 
    SIL fruit beverages and jams, now owned by Scandic Foods India 
     
  3. Which brand in the 1930s was born out of an employee’s recommendation for a snack a man could have in his lunch box at work? 
    Kit Kat, introduced in 1935 
     
  4. What is common to the brands Ravi, Cultus, Bolan and Mehran? 
    All are Suzuki’s vehicles made in Pakistan. Mehran is the equivalent of the Alto. 
     
  5. What has been introduced in India named after the famous French scientist whose name is a unit of current? 
    Ampere Electric bikes manufactured by a company called Ampere Vehicles 
     
  6. Name the world’s largest internet bank. 
    Egg Banking, a British internet bank launched by Prudential 
     
  7. On which FMCG brand’s website can one play the game Connect 4 to outplay the computer?
    Nivea 
     
  8. What term is used to describe the idea that firms are most effective if their accounts are left open to all their employees to see and make them feel responsible for whether a business makes money or not? 
    The Open Book policy 
     
  9. Which US company has recently asked all its employees to refrain from using the nickname (a five-letter word) of one of its most popular brands? 
    GM. Chevy and Chevrolet. 
     
  10. Name this logo and the company that uses it. 
    The Helios logo (Helios is the name of the Greek sun god), represents energy in its many forms, used by British Petroleum (BP) 


There were no all-correct entries for the strategist quiz #156

 

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First Published: Jul 12 2010 | 12:38 AM IST

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