- Which corporation is considered to be the first to use the technique of benchmarking in the late 1970s? It took all the key parts of business, from production to sales and maintenance, and measured them against their counterparts in other companies abroad as well as at home.
Xerox Corporation
- Which company is set to become the largest Indian employer in the US by the year-end?
Aegis, the BPO company owned by the Essar group
- For a brief period of one year, the RBI issued notes for circulation in a foreign country. Name the country.
Pakistan, in 1947-48
- This is the only appliances company in India that offers a life-time warranty on its product. In fact, this product was invented by the company in 1963. Name it.
Faber Heatkraft Industries for its electric chimneys. Faber, an Italian company, was the first to invent the electric kitchen chimney.
- Connect a Govinda movie to a consumer durable brand that uses the tag line “the name is enough” and what do you get.
Khaitan fans. In the 1996 thriller Chote Sarkar, Govinda played the role of the MD of Khaitan Fans Ltd.
- This first TV commercial for this organisation was conceived and completed in two weeks, became the most-watched on YouTube, and was aired during the recent Commonwealth Games. Name it and the ad agency behind it.
Rail Gaddi, the Indian Railways commercial produced by O&M
- Which brand is associated even today with the home party plan it first held in 1948?
Tupperware
- This castle was built by one of Germany’s most enigmatic and controversial figures, King Ludwig II of Bavaria. Who was inspired by it and eventually made it a part of his company’s logo?
Walt Disney. The Disney theme parks and Walt Disney pictures use the castle in their logos.
- Pradeep Sarkar, who had launched actress Vidya Balan in his film Parinita, had first cast her in a TVC for which brand?
Equal sugar-free sweetener
- Whose logo is this?
Google TV
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There were 18 all-correct entries for the strategist quiz #173. The winners who will receive a copy of Economics of Strategy are: Ajith MA, Ernakulam; Raj Kumar, Kolkata; Sakshi Mattoo, Mahim; Bira Sudhakar, Visakhapatnam; M Krishna, Hyderabad; Joyeeta Sarkar, Kolkata; Y Mahesh Kumar, Hyderabad; K Rajeswari, Bangalore; Sudha Joshi, Bangalore; and Satya Jain, Meerut. Ajith MA also wins Rs 2,000. |
