Answers to last week's quiz (#190)

 

1. Name the Indian businessman and nationalist who was the first to enunciate the “drain theory” in the 1860s. He argued that the basic cause of India’s poverty was drain of wealth — excess exports over imports.
   Dadabhai Naoroji Tata 
    
2. What do you get by connecting Partners, Ethos, Arabica and Howard?
   Starbucks. Employees are called partners, Ethos is its charity bottle water brand, Arabica is coffee and Howard Schultz is its CEO. 
    
3. Who has launched brands named after the Latin dance forms Salsa and Chacha?
   HTC phones with features that enable social networking easily 
    
4. What is now being called a white, orange, purple, orange with purple stripes and green with orange stripes badge event?
   The World Economic Forum held annually at Davos. Colours of badges that are issued to the attendees. 
    
5. The founder of this erstwhile brand left school at the age of 13 and set up a coffee grinding business by borrowing Rs 100 from his sister in the early 1900s. His nickname was Polly and his bronze bust can be found in the headquarters of his competing brand. Name the person.
   Pestonji Edulji Polson, founder of the Polson brand of butter 
    
6. Whose suggestion that before business structure is defined, the business strategy itself must be clarified, fed into McKinsey’s concept of strategic business units?
   Alfred Chandler 
    
7. An advertisement which lasted less than a minute showing tipsy Scotsmen in kilts was projected onto a building in New York’s   Herald Square way back in 1897. It was the first ever filmed advertisement for a beverage. Name it.
   Dewar’s Scotch whisky 
    
8. Which company believes in using “uncommon sense” as its unique competitive advantage?
   Marico 
    
9. Whose baseline reads: “Now you know everything”?
   BigChampagne 
    
10. Identify the logos and establish their relationships respectively.
    
    Karuturi Global, the world’s largest rose producer, and Base Corporation. Both Bangalore-based companies are the sponsors of the Kenyan and Canadian World Cup 2011 cricket teams respectively.

There were three all-correct entries for the strategist quiz #190. The winners who will receive a copy of Magic Numbers for Sales Management are:Ranjit Kamat, Mumbai; Shefali Jain, Meerut; and Neeru Jain, Meerut. Ranjit Kamat also wins Rs 2,000.