- This breath mint brand, established in Europe in 1927, is in many ways responsible for the birth of a $9 billion online company. Name both of them.
eBay and PEZ, the Austrian candy
- Which brand was “Emotionally Yours” and is not so now, why?
It was the baseline of Sahara Airlines that merged with Jet Airways in 2008
- This Baker scholar from Harvard, nearing his 70s, is popular for his eccentric lifestyle. He recently bought his own apartment but otherwise lives out of a suitcase and his clothes come in courier. Global corporations consult him. Name him.
Ram Charan
- Who advertised for his brand using the line: “I liked it so much, I bought the company”?
Victor Kiam, president and CEO of Remington Products, a maker of razors and hair care products. He literally liked its razors so much that he bought the company.
- His first product was an FM tuner and his last acquisition was an international news magazine. Name him.
Sidney Harman, founder of Harman Kardon, who bought the loss-making Newsweek magazine before his death
- This company was formed by a couple and their friend who authored a book while exchanging views on this business. The employees are designated as ministers, customers as citizens and retail outlets as embassies. Name the founders and the company.
Republic of Tea, founded by Mel Ziegler, Patricia Ziegler (also founders of Banana republic) along with Bill Rosenzweig
- Which airline in the late 1960s established a waiting list for tourists wishing to fly to the moon? About 90,000 people signed up.
Pan Am
- What is common to the Indian magazine Femina and Lonely Planet published in Australia?
BBC Magazines, the publishing wing of BBC Worldwide, has a stake in both of them
- Name the concept which means that businesses often need to reinvent how they add value as industries and their markets change. Also mention its propounder.
Value migration, a concept introduced by A Slyvosky
- Identify a European and American company from their corporate logos which seem juxtaposed.
Ericsson and Manpower
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There were 27 all-correct entries for the strategist quiz #198. The winners who will receive a copy of Executive Stamina are: Jayanthi Venkatasubramanian, Tiruchirapalli, K Suresh, Noida; Sandhya Rao, Mumbai; Amit Agarwal, Mumbai; Neha Shrivastava, New Delhi; Sanjeet Jain, Mumbai; Sharique Alam, Delhi; Gaurav Jain, Jaipur; Ranjit Kamat, Mumbai; and Mythili B, Coimbatore. Jayanthi Venkatasubramanian also wins Rs 2,000. |
