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Answers to last week's quiz (277)

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Strategist Team New Delhi

 

  1. The variety of a particular agricultural produce gets its name from the fact that its high yields supposedly allow growers to pay their debts. Name it and mention the region/country where it is grown.
    Debit wines that are produced from the Debit white wine grape variety — grown primarily along the Northern & Central Dalmatian Coast of Croatia. The name debit means debt, alluding to hits high yields which supposedly allow growers to pay their debts 
     
  2. The CEO of this organisation got battered in a mugging incident a couple of years back. He was forced to handover a $11,000 watch. Post the incident, he called the company that makes that brand of watches and rest is history. Identify the person, the brand, and the resultant of his call.
    Bernie Ecclestone, president and CEO, Formula One, and his girlfriend Fabiana Flosi were robbed at the Formula One headquarters in London on November 24. They were forced to hand over $300,000 worth of watches and jewelry, including the Hublot watch he was wearing. Ecclestone’s bruised face appears above a fairly ordinary promotion for the Hublot watch, with the phrase, “See what people will do for a Hublot”. 
     
  3. This brand has variants named, Napoleon, Marco, Voyager and Royal. Its base line is No Gas only _____. Complete the baseline and name the brand.
    Fogg deodorants, manufactured by Vini Cosmetics in India. The brand’s baseline is ‘No Gas only Deo’. 
     
  4. What are gravity phones and name the first Indian brand to make them?
    Micromax makes handsets that are gravity sensor-enabled and allow the users to change mobile network by rotating the handset 
     
  5. Expand the acronym DAGMAR and mention when and who coined it?
    DAGMAR stands for Defining Advertising Goals for measured Advertising Success. This was the title of an influential essay written by Russell Colley in 1961. 
     
  6. Mohammed Ali and Jimmy Connors were this brand’s spokesmen. At one point in time it launched a budget range variant of its product with the number 33 because it contained 33% of the fragrance of the original product. The company that introduced this brand is named after a Russian family. Name the brand and the company that first introduced it.
    Brut, the men’s range of perfumes and grooming products, was first launched in 1964 by Faberge. 
     
  7. If one is tracking the share prices of infrastructure companies DPTP, GMR Group, India Bulls and DLF, what is the colloquial term being used for them?
    Constituents of the Kejriwal Index. Anti corruption activist turned politician Arvind Kejriwal has emerged as the 'new theme' for stock market traders. They are going short on shares of companies, which Kejriwal has, or is, likely to target and including them in the Kejriwal Index 
     
  8. Which brand’s baseline when translated means “The Car” in English?
    Volkswagen’s Das Auto 
     
  9. Who said this “Many people use research as a drunk uses a lamppost – for support and not illumination”? 
    David Ogilvy 
     
  10. Identify this European luxury brand from its logo. 

    The Car Shoe brand. Founded in 1963 by artisan Gianni Mostile, who shared a passion for both racecars and hand-made shoes, Car Shoe is best known for its signature moccasin whose sole boasts tiny rubber nubs. The inventive footwear even earned a patent from the Italian ministry of industry and trade. The finest materials are used in crafting these moccasins: leather for the uppers, a rubber mix identical used in tyre manufacturing for the ball sole, and 4.85 metres of English- produced pitch-treated cord for the base.

There was one all-correct entry for The Strategist quiz #277.
Vasudev from New Delhi wins Rs 2,000

 

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First Published: Nov 05 2012 | 12:01 AM IST

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