Answers to last week's quiz (#317)

1. Who said this and about whom "______looked like one sexy woman, when we got to bed, it was a horrible experience. So we had a quick divorce"?
   Tony Fernandes, group CEO, Air Asia, on his failed JV with Japanese aviation company ANA Holdings.
    
2. Name the retail chain that launched an innovative campaign by sending telegrams to well wishers and customers, bidding goodbye to the era of telegrams in India and showcasing the timelessness of its brand.
   Retail jewellery chain Orra
    
3. It was founded as "The Advocate of Industry and Enterprise, and Journal of Mechanical and Other Improvements" way back in the 1840s. It is also responsible for founding the first branch of the US Patent Agency and provided technical help and legal advice to inventors then. What is the entity called now?
   The Scientific American magazine
    
4. The company stopped using the word 'Laptop' from its advertising and technical literature in mid 2000s less from a branding strategy but more from product liability reasons. It warned its users in its manuals not to leave the bottom of their laptops in contact with the users lap or any surface of the user's body. This was to help prevent "Erythema ab igne", or "toasted skin syndrome". Name the company.
   Apple
    
5. In honour of a blind person, the Society of Automotive Engineers International gives out an award annually to stimulate contacts between young engineering educators and practicing engineers in industry and government. Name the award and also mention this person's invention that continues to benefit automobile users even today.
   The Ralph R. Teetor Educational Award was instituted in the SAE in 1963. Ralph R Teetor was a blind person who is credited for the invention of Cruise control
    
6. A New York filmmaker has filed a class action lawsuit against the publishing branch of Warner-Chappell music company to allow the world's most often performed song to be free of charge. Supposedly this song earns the company about $2 million per year. Name the song and the filmmaker.
   Jennifer Nelson and her company, Good Morning to You Productions, have filed a class-action lawsuit against the publishing branch of Warner Chappell Music, which claims ownership of "Happy Birthday to You." She wants the song put in the public domain and Warner/Chappell to return the licensing fees it has earned off it - pegged at about $2 million a year.
    
7. This person's article titled "What Businesses can learn from Non profits" in the late 1980s helped bring new recognition to the social sector as an equal partner of business and government. Name the person and the journal it was published in.
   Peter Drucker's seminal article "What Businesses can learn from Non profits" was published in the Harvard Business Review in 1989
    
8. The first issue of this magazine was produced on a kitchen table in the founder's apartment. It carried no cover date because the founder was not sure when or if he would be able to produce another. But the first issue sold more than 50,000 copies, enough to pay for the paper and printing costs and to finance another issue. Name the magazine and its founder.
   Hugh Hefner's Playboy
    
9. Who uses this baseline: Let the making begin?
   Pillsbury, a General Mills brand
    
10. Identify the brand from this campaign and mention its recent achievement.
    
    
    The 1995 "Eat Mor Chikin" campaign for one of the largest quick service restaurant (QSR) chain in the chicken market in the US called Chick-fil- A. Recently it surpassed KFC in the US marjet as the No.1 QSR chain in the chicken category in the country

There were 12 correct entries for quiz no. 317. Ejaz Ahmed from Giridih, Jharkhand wins Rs 2,000. Winner was chosen by drawing lots.

 

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