Answers to last week's quiz (#322)

1. This drug was marketed by the company as a sedative for coughs. It was synthesised by a chemist working for a German pharmaceutical company in the late 1890s. It got its name when the workers of this company volunteered for a drug test and said it made them feel 'heroic'. Name the drug and the company.
   Heroin. It was developed by Felix Hoffmann in 1898 when he was working with Bayer.
    
2. This brand has recently launched a global brand identity that uses the red shade synonymous with its brand to portray 'confident energy and progression.' It is being called 'The new Power of Red.' Name it.
   Vodafone's new campaign.
    
3. The earliest evidence of this product dates back to 3000BC in Mesopotamia where it was made of crushed semi-precious jewels. Queen Cleopatra used carmine beetles in a base made of ants to make it. It became widely popular after an invention made by an employee of Scovill manufacturing company in the early 1900s. This company was a producer of brass objects such as buttons, screws, and tools. Name the product and the invention that made it popular.
   Lipstick. In 1915, Maurice Levy of the Scovill Manufacturing Company invented the metal tube container for lipstick, which had a small lever at the side of the tube that lowered and raised the lipstick. Levy called his invention the "Levy Tube."
    
4. This brand was launched in 1936 under the botanical name for the blackcurrant. During the Second World War, other fruits rich in vitamin C, like oranges from Florida, became almost impossible to obtain in the United Kingdom, due to the U boat campaigns.Hence, blackcurrant cultivation was encouraged by the government. Name this brand and also its current owner.
   Ribena. An English origin brand of fruit-based uncarbonated and carbonated soft drink and fruit drink concentrate that until 2013 was produced by GlaxoSmithKline. On 9 September 2013 it has been purchased by Japanese multinational Suntory.
    
5. In 1846, two New York bakers established the first factory to develop baking soda from sodium carbonate and carbon dioxide. This 167-year-old company also manufactures a hair removal brand whose name coincidentally matches with a community in Kerala that historically lived in large family units called 'tharavads' that housed descendants of one common female ancestor. Name it.
   Nair. It's a brand manufactured by Dwight and Church, a company named after two bakers John Dwight and Austin Church.
    
6. What is common to a diplomatic cryptographic machine used by the Japanese foreign office just before and during World War II and the iPhone?
   Both of them were given the code names Purple.
    
7. This person is a former tennis champion who represented his country at the Wimbledon. Today he is one of the richest in his country and is known in the US as "the man who controls your ketchup, beer and whoppers". Name him.
   Jorge Paulo Lemann, Brazil's richest man, owns majority stakes in Heinz, Burger King and the liquor company AB InBev.
    
8. Whose baseline is "LiveYoung"?
   Evian the mineral water brand.
    
9. Which Indian brand is also the name of a Mexican hairless dog breed whose size varies greatly?
   Xolo, the cell phone brand.
    
10. Identify the luxury brand in the visual and explain why it uses this mascot.
    
    
    'Cheeky fox' represents the British luxury clothing brand Thomas Pink that has opened stores in India. Its founders, Peter and John Mullen, were inspired by Mr. Pink, an 18th century London tailor who designed the iconic hunting coat. The coat was made of scarlet cloth but was always referred to as PINK in honour of its originator.
    
    
     

There were 14 correct entries for quiz No. 322. Mumtaz Alam from Haryana wins Rs 2,000. Winner was chosen by drawing lots.