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Answers to last week's quiz (#351)

Strategist Team New Delhi

  1. This is a term borrowed from the game of chess in Chinese and translates to replaying the chess board or analysing the moves you have made so as to do better next time. Name the term and a Chinese MNC that is using it as a strategic tool to manage their business.
    Lenovo uses Fu Pan, which means replaying the chess board or analysing the moves you have made so as to do better next time as a strategy tool.
     
  2. This person started in the business at the age of five for his family's A&W root beer stand and later joined the family business full time in 1956. Since then he has built one of the most respected businesses in the world that has a presence in 70 countries and annual revenues exceeding $12billion. Name him.
    J.W. "Bill" Marriott, Jr.
     
  3. A small pharma company based in Daman recently created a record when 20 lakh strips of its painkiller tablets were sold out in the market within 48 hours. Name the company and the brands of its pain killers.
    ICI Health Care Pvt. Ltd, has brought out painkillers, ointments and tablets branded after BJP's PM candidate Narendra Modi and Congress vice-president Rahul Gandhi. While the brand Modi products are called 'NaMo tablets' and 'NaMoni Gel', the Rahul Gandhi brand is called 'RaGa-flam.'
     
  4. Name this 80-year-old brand that was the first in India to launch perfumed synthetic sarees called Dralon.
    Garden Vareli.
     
  5. Since it is the examination time, anxious parents and students have flooded a temple in Kerala with chocolates to propitiate the deity. The chocolate of a particular brand is the reigning offering, so much so that the deity is affectionately known as _____ ______. Name the brand, deity and the temple.
    Lord Murugan who is the presiding deity at the Thekkan Palani temple is offered Nestle's Munch chocolates. He is affectionately known as Munch Murugan.
     
  6. Name the company that was set up by a Knighted and celebrated Diwan of a princely state in India and Seth Walchand Hriachand in the 1940s.
    HAL. It was called Hindustan Aircraft and was founded in Bangalore in 1940 by Seth Walchand Hirachand to produce military aircraft for the Royal Indian Air Force. The initiative was actively encouraged by the Kingdom of Mysore, especially by the Diwan, Sir Mirza Ismail.
     
  7. Under the direction of two in-house economists, one being Indian, this university is testing out a new ticket-selling system for some of its games. It's like a Dutch auction, but with a twist. The prices start high and drop until tickets sell out, and fans buy whenever a price is appealing. There's no risk of overpaying because everyone pays the final price. What is this pricing called? Also name the economists and the university they belong to.
    Purple Pricing was postulated by economist Sandeep Baliga and his colleague Jeffrey Ely of Northwestern University.
     
  8. Which brand's latest ad campaign in the US features real people with the name Ronald McDonald, which is also the name of McDonald's mascot? This is for its foray into the breakfast food business...
    Taco Bell.
     
  9. The tagline for which brand is Break Through?
    Datsun Go.
     
  10. Name the brand and its owner from its logo.
  Beanpole apparel brand founded by Samsung. Bean Pole was established in 1989 by Samsung's Cheil Industries. It produces 'neo traditional' family fashion and accessories.


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First Published: Apr 14 2014 | 12:02 AM IST

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