Answers to last week's quiz (#377)

1. Which fashion brand has introduced a 'bandi' (a half jacket now extensively used by PM Narendra Modi) and a paisley shawl to mark its tenth anniversary in India?
   Tommy Hilfiger.
    
2. Name the CEO who made this statement "I don't consider the bloody ROI. If you want me to do things only for ROI reasons, you should get out of this stock"?
   Tim Cook CEO of Apple.
    
3. In a Harvard Business Review article published in 1968, the motivational acronym KITA was introduced. Expand it and also mention the name of the person who coined it.
   Kick in the Ass (KITA) was coined by Frederick Herzberg, a famous American clinical psychologist.
    
4. This company was founded in 1908 by a housewife in Germany who was looking for a way to brew the perfect cup of coffee with none of the bitterness caused by over brewing. She used her school going son's blotting paper, which became the key ingredient. It is now a Euro 1.3 billion company with subsidiaries across the globe. Name the founder and the company.
   Melitta Bentz, from Dresden Germany, founded the Melitta Bentz Company along with her husband, Hugo, in 1908. It sells coffee, coffee filters and other equipment related to the coffee business.
    
5. This cereal brand has a flat belly programme application for mobile phones. It recently made a new effort to remind women to check their breasts for signs of cancer. It placed a 'bra cam' in a woman's cleavage as she walked around London in a (fairly revealing) low-cut top; resulting in a video that has a bunch of Londoners - male, female and even babies - checking out her breasts throughout the day. The film ends with the message: "Your breasts are checked out every day. So, when was the last time you checked your own." Name the brand.
   Nestle's Fitness brand of cereals.
    
6. This person of Malaysian origin was earning a living as a crash test engineer in Detroit for Nissan Motors. Inspired by and later improving the handiwork of his two school going daughters, he has established a company which is now worth more than $130 million. Name him and his company
   Cheong Choon Ng is the inventor of the Loom band made out of ordinary rubber bands. His company headquartered in an industrial park in Wixom, Michigan, called Choon's Design (Rainbow Loom) has since sold over 8 million units and 40 million packs of rubber bands worldwide.
    
7. Connect car tyres to Crayola crayons and what do you arrive at?
   Black Car tyres, courtesy the founders of Crayola, Edwin Binney and C Harold Smith. Originally rubber tires were white, which is the natural color of rubber. In the early 1900s, Binney & Smith began selling their carbon black chemicals to Goodrich Tire Company, as it was found that the use of carbon black in rubber manufacturing significantly increased certain desirable qualities for rubber meant to be turned into tires. From then on car tyres have always been black in colour.
    
8. It was born in 1971. Bare breasted and Rubenesque, it was supposed to be as seductive as the ____ itself. But then the time came to put the logo on the delivery trucks, and that was problematic. The logo was huge. The company solved the problem by restyling the mascot's hairdo so that it draped over the trouble spots. Fill in the blank and name the brand that is connected to this story.
   The mermaid logo of Starbucks Coffee that was first introduced in 1971 and subsequently underwent several modifications.
    
9. An English film to be released in December this year has Martin Sheen playing the role of a CEO of a US MNC who was charged with manslaughter by authorities in India in the mid 80s. Name the CEO and the title of the movie?
   Martin Sheen plays the role of Warren Anderson, who was the CEO of Union Carbide when the Bhopal gas tragedy occurred. The movie's title is 'Bhopal, A prayer for Rain'.
    
10. Whose logo is this?
    
    
    Ello, a social networking site. It was designed to just be used by about 90 friends of a bicycle shop owner, Paul Budnitz, from the US state of Vermont. Subsequently he opened it to others on 7 August 2014. It has been dubbed the 'anti-Facebook network' because of a pledge to carry no adverts.

 

 

There were 21 correct entries for quiz No. 377. Deepika Jain from Chittorgarh, Rajasthan, wins Rs 2,000. The winner is chosen on the basis of the first correct entry received.