Answers to last week's quiz (#415)

1. The company founded by this person has been valued at $19 billion and attracts 200 million daily users. He designed the logo for his company's in his dorm bedroom and chose the colour yellow when he noticed that none of the top 100 apps use that colour. Name the person and the company he founded.
   Evan Spiegel, founder, Snapchat.
    
2. Connect these diamond names and what do you arrive at: The Hope, The Ashoka, The Briolette of India, The Indore Pears and the Isadora Diamond.
   All Diamonds were once owned by the famous American Jeweller Harry Winston. His company, Harry Winston Diamond Corporation, is now part of the Canadian Dominion Diamond Corporation.
    
3. Which brand and company founded in the 1870s adopted a carnelian red and bright white colour scheme after drawing inspiration from the Cornell University football team's uniforms?
   Campbell Soup Company. In 1898, Herberton Williams, a Campbell's executive, convinced the company to adopt a carnelian red and bright white colour scheme because he was taken by the crisp carnelian red colour of the Cornell University football team's uniforms.
    
4. This company established in the mid-1800s recently filed for bankruptcy. The idea for one of its flagship products was conceived by its founder while serving as a seaman aboard a ship by the name Corvo. He observed a similar principle in mechanical workings of the ship, generally believed to be the capstan or the windlass. It was on the ship that he carved the wooden representation of his idea. Name the founder and the company.
   Samuel Colt and the Colt firearms manufacturing LLC. He invented the revolver, which became the company's flagship product.
    
5. The Townsend line, a writing instrument named for Alonzo Townsend Cross, is to this day also known as the "_________"?
   The 'Pen of US Presidents.' Cross pens are the official suppliers of pens to the White House.
    
6. In order to protect its business during the heyday of the internet boom and avoid fighting with its competitors, which company acquired four companies called Grand Junction, Kalpana, Crescendo and Granite?
   Cisco. It bought these companies that were competing with its routers by selling switch technology.
    
7. This person was a Bible salesman before he became a mechanical engineer. He abandoned a course at Harvard Business School three months before graduating to join Westinghouse. His first article during the 1960s in the HBR put forward a game theory view of business. Name the person and the business he founded.
   Bruce Henderson founded the Boston Consulting Group (BCG).
    
8. According to business history, China was the largest economy in the world right from 1500 AD and US' reign as the largest economy began a little before 1890 AD. China's run at position No.1 was interrupted briefly in 1700 AD by another country. Name it.
   India.
    
9. Who designed the world's first corporate logo, when and for which company?
   Professor Peter Behrens had designed the world's first Corporate Logo for AEG, a German company, in 1911. He is regarded as the father of Industrial design for AEG.
    
10. Identify both the logos and establish their connection.
    
    
    The Bodley Head Publishing and Penguin publishing. Allen Lane was the MD of the Bodley Head, when he conceived the idea of Penguin. The Bodley Head was founded in 1887 by John Lane and Elkin Matthews. Initially trading in antiquarian books in London, Lane and Matthews began in 1894 to publish works of 'stylish decadence,' including the notorious literary periodical The Yellow Book.

 

 

There were seven all correct entries for quiz No.415. Mohit Jain from Bengaluru, wins Rs 2,000. The winner was chosen on the basis of first correct entry received.