Answers to last week's quiz (#423)

1. This person was the son of a Jewish diamond merchant from Netherlands. His grandfather had been a greengrocer and seller of tropical fruit and had taken the surname of Limoenman, literally 'lime man'. However, his father preferred the Dutch name as the family name. While on a trip to Poland in the early 1900s, he saw a carpenter working on a set of gears with a fish-bone structure. These gears were less noisy and more efficient. He bought the patent for it and rest they say is history. Name the person.
   Andre-Gustave Citroën, founder, Citroen S.A in France.
    
2. Link the terms weight, lift, drag and thrust to a Yorkshireman and what to you get?
   Sir George Cayley, the father of aviation, who developed these names for the four key forces involved in flight that are in use even today.
    
3. After the First World War this entrepreneur decided to set up his own perfumery based on the novel concept of selling perfumery products directly to the tourists in Paris. He named it after a famous Grasse-born painter, as a tribute to both the town of Grasse and to the refinement of 18th-century arts. Name the enterprise, its founder and the painter.
   Eugene Fuchs founded the famous Fragonard perfumery of Paris. He chose to name it after the famous Grasse-born painter, Jean-Honore Fragonard.
    
4. Apart from the Eiffel Tower, Gustav Eiffel was also involved in the building of the Statue of Liberty. What pioneering concept in the construction and engineering industry was he responsible for when he manufactured parts at his factory at Levallois-Perret?
   The concept of parallel construction or building. Edison called this concept innovative and tried his hand at manufacturing pre-fabricated houses in the US.
    
5. The title of one of the short stories written by Francis Scott Key Fitzgerald is also the name of an MNC brand. Name it.
   Head & Shoulders from Procter Gamble.
    
6. Name the retailer, which made the unauthorised use of a sporting superstar's name and persona in a 2009 ad that read "You are a cut above". It used his jersey number and name, and offered customers a $2-off steak coupon. Also name the sportsperson.
   Michael Jordan sued Safeway over the unauthorised use of his name and persona in a 2009 ad. It congratulated Jordan on his Hall of Fame induction, used his jersey number and name, and offered customers a $2-off steak coupon. The text reads, "You are a cut above."
    
7. This word comes into English language from an Arabic word that denotes a store house. It was borrowed by the French and then subsequently by the English. It ended up as a storehouse for the minds. The same word is also used to denote some part of the artillery. Name it.
   Magazine. In Arabic Makhzan and its variant makhzin denoted a store house.
    
8. Which app company's baseline reads as 'work on purpose' ? Its advertisments talk about helping JPL manage Curiosity on Mars and also an observatory in South Pole Antarctica.
   Slack.
    
9. In a shopping mall design, what is the term used to describe an intentionally made confusing layout so that customers lose their original intentions and force them into impulsive buying?
   The Gruen transfer (also known as the Gruen effect) is the moment when consumers enter a shopping mall and, surrounded by an intentionally confusing layout, lose track of their original intentions. It is named after Austrian architect Victor Gruen, who disavowed such manipulative techniques.
    
10. Identify the image on the right and establish its connection with the one on the left.
    
    
    
    The fact that 2.5 per cent of the Louvre's visitors are Japanese, it prompted Nippon Television of Japan in 2005 to pay the $6.2 million towards the renovation of the gallery in which the painting of Mona Lisa is housed. Even today the Louvre acknowledges Nippon TV to be the sponsor of the gallery.

 

 

There were seven all correct entries for quiz No.423. Prateek Bhandari from New Delhi wins Rs 2,000