1) What is the term that is used to describe this phenomenon: Millennials under 30 creating wish lists, both to engage with brands and for fun online, with no intention of actually buying? The phenomenon broadly refers to browsing for things you won't necessarily buy. It's a form of transaction-free online window shopping.
Answer: Fauxsumerism
2) Which global brand in its endeavour for societal outreach, has opened its first US outlet staffed by employees who are partially or fully deaf and are capable of communicating in American Sign Language?
Answer: Starbucks. It has opened its first signing store in Washington
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