Answers to The Strategist biz quiz

 2) Claude Johnson was the third partner in Rolls-Royce

 3) Douglas Coupland defined Mc-Job as a low-pay, low-prestige, low-dignity, low-benefit, no-future job in the service sector

 4) The Webby is the award given by the Internation-al Academy of Digital Arts and Sciences for achievement in technology and creativity

 5) Three-letter acronym

 6) The Pakistani Army manufactures and markets cornflakes under the brand name Fauji

 7) A Melbourne-based pharmacist named George Nicholas produced Aspro and took over the international market

 8) Johnnie Walker was replaced by Loch Lomond in the colour version of The Black Island

 9) The first Amul butter ad that came out in 1969 and read