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Answers to the Strategist quiz (#341)

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Business Standard
  1. One of the founders of the London School of Economics also contributed to the term that describes the process of negotiations between employers and a group of employees aimed at reaching agreements that regulate working conditions. Name the person and the term that was coined.
    The term "collective bargaining" was first used in the middle of 1891 by economic theorist Beatrice Webb who was one of the co-founders of the London School of Economics.
     
  2. Name the commodity that goes by the names Grandma Mary's, Amish paste in the US and Vaishali, Best of All, Punjab Chura in India.
    Tomatoes
     
  3. Name this Indian business group that ensured that vegetarianism was followed in all its offices, cafeterias and company functions until it took over an Australian company in 2003 where Foster's beer and barbecues was a part of the worker's daily life. Now this business group serves non vegetarian food in its offices in India too.
    Aditya Birla Group.
     
  4. Which brand during the 1920s used statements of Neville Chamberlain, who was then the health minister, that read "Eat more Milk - It is a perfect food" in its ads?
    Cadbury's Dairy Milk chocolates.
     
  5. Name the person and the term coined by him that describes Internet access that is instantly and always available from a number of different devices.
    Thomas Friedman coined the term Evernet that describes Internet access that is instantly and always available from a number of different devices.
     
  6. Connect the Rashtrapathi Bhavan in New Delhi to Napoleon, Circleback and Spiderback, and what do you arrive at?
    Sir Edward Lutyens. Apart from architecting the Rashtrapathi Bhavan in New Delhi, he is also known for designing the Napoleon, Circleback and Spider back chairs.
     
  7. When Pele stopped the referee with a last-second request to tie his shoelaces at the opening whistle of a 1970 World Cup finals match and then knelt down to give millions of television viewers a close-up of his shoes, he was complying with a request by the shoe brand's representative. It paid him $120,000 to wear their boots. It was termed as clandestine advertising. Name the brand.
    Puma
     
  8. The company that launched the first palmtop computer had also registered the trademark for the word "Netbook", though Intel used this phrase generically from 2008 and is given credit for coining it. Name the company.
    Psion, a UK based company which was taken over by Motorola Solutions in 2012.
     
  9. Which business group uses the baseline "But we've met" to bring about awareness of its group companies?
    Murrugappa Group.
     
  10. Identify the logos.
    Prominent logos used by AltaVista. It was once one of the most popular search engines that was purchased in 2003 by Yahoo!, which retained the brand but based all AltaVista searches on its own search engine. On July 8, 2013, the service was shut down.
     
 




There were ten all-correct entries for quiz No. 341. Sumanth Patlolla from Hyderabad wins Rs 2000. Winner was chosen by drawing lots.

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First Published: Feb 03 2014 | 12:04 AM IST

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