Answers to the Strategist quiz (#395)

1. In which Latin American country are officials offering residents free subway rides in exchange for doing 10 squat exercises? This is being done to draw the attention to the increase in obesity levels in that country
   
   Mexico.
    
2. In 1940s, a B-25 Mitchell Bomber accidentally crashed into this building's 75th floor killing 14 people. Currently, The People's Daily of China, Coty and LinkedIn have an office in this building. Name the building.
   
   The Empire State Building in New York.
    
3. Which airport has claimed to have been the busiest hub last year (2014) overtaking London's Heathrow Airport?
   
   Dubai. 70.5 million Passengers passed through its airport in 2014.
    
4. After Generation X & Y, Generation D is used to describe the digital folks consisting of people from 8-80 years who are at ease with the digital revolution. What is Generation O?
   
   'O'stands for obesity. Since the latest generation of kids are the most overweight in history.
    
5. This famous Japanese businessman was recognised and noticed more for his management and leadership skills only after John Kotter published a book on him making him guru of sorts. After his death, the book won the FT Global Book of the Year award in 1997. Name the person.
   
   Konosuke Matshushita.
    
6. This French family's name means light and two members of this family were inspired by the Kinetoscope made by US inventor Thomas Edison way back in the late 1800s. What did they go on to invent? Name the family members also.
   
   The Lumiere Brothers. Auguste & Louis invented cinema.
    
7. Name the first company to be founded by a woman to be listed on the Fortune 500.
   
   Liz Claiborne Inc, a fashion company founded in 1976.
    
8. Which brand uses this baseline "Raising the excitement" for a particular line of its products?
   
   Toyota Hybrid.
    
9. What is the term used to describe imperfect information about finding out where jobs are and where workers are for the appropriate jobs?
   
   Search Friction.
    
10. Whose logo is this?
    
    
    

  JL Morrison, the 75-year-old company that used to distribute Nivea products in India.

There were nine correct entries for quiz No. 395. Seema Ahmad from Trivandrum wins Rs 2,000. The winner is chosen on the basis of the first correct entry received.