Answers to the Strategist quiz (#408)

1. At a recent event held in the first week of May in the US, the Wells Fargo CEO John Stumpf arrived at the venue in one of the company's trademark stagecoaches. Coca-Cola had a huge booth in the exhibit area and IBM sent its famous Watson too to be displayed in the same exhibit area. What was the event? Why did these three brands get prominence?
   The Annual Berkshire Hathaway Shareholder meeting held in Omaha on May 2, 2015. Coke, IBM and Wells Fargo are the company's three out of the big four stocks.
    
2. It was 75 years ago that a restaurant by the name __________ Bar-B-Q, a drive-in with waitresses known as carhops and menu items ranging from tamales to peanut-butter-and-jelly sandwiches was opened first in the US. By what name is this QSR chain better known as now?
   McDonalds.
    
3. During the 1930s, this person was the Moscow correspondent for Reuters. He subsequently went on to become a naval intelligence officer during WWII, and later gained fame as writer. Name him.
   Ian Fleming, the creator of James Bond.
    
4. Which iconic fashion designer made this statement - "I wish I had invented Blue Jeans: the most spectacular, the most practical, the most relaxed and nonchalant. They have expression, modesty, sex appeal, simplicity - all I hope for in my clothes"?
   Yves Saint Laurent.
    
5. This person's father died in an accident in 1902 when he was only 11. He quit school so he could work on the family farm and help provide for his mother and siblings and never completed his education. After two unsuccessful attempts at retailing, he became a travelling dry goods salesman for a Nashville wholesale grocer. Subsequently, during the great depression, he began buying and liquidating bankrupt general stores in the US. Later in the 1950s he started the first of its kind concept retail store. Name him and the company he set up.
   The Dollar General Stores ($1dollar store concept) were founded by JL Turner and his son Cal Turner Sr.in Scottsville, Kentucky. The first Dollar General store opened in Springfield, Kentucky, on June 1, 1955.
    
6. This start-up, which is a programme launched by an MNC, runs a baseline that reads "the future in 90 days". Name the start-up and its sponsor. It sends its brand managers to work with the start-up companies it is nurturing.
   Mondelez Mobile Futures. This outfit runs three month accelerator programmes to nurture and mentor outside start-ups. It currently is running this programme in Brazil, Australia and US.
    
7. Name the brand that has lost its rights to call its world-famous Damier checkerboard pattern its own in the EU.
   Louis Vuitton
    
8. This company was set up by its founders in the late 1880s after they were inspired by the speech of Sir Joseph Lister, an antisepsis pioneer. Lister was appaled at the practice of surgeons operating in bloodstained frockcoats without gloves or sterile instruments and using cotton collected from the floors of cotton mills. Name them.
   Johnson & Johnson. Robert Wood and James Wood Johnson.
    
9. In which brand's packaging sold in India would you find the mascot Mr Tomson?
   Del Monte Tomato Ketchup refill packs
    
10. Whose logo is this?
    
    

  Omidyar Network. Omidyar Network is a philanthropic foundation, with a for-profit subsidiary, self-styled as an 'investment firm.' It was established in 2004 by eBay founder Pierre Omidyar and his wife Pam.

There was no correct entry for quiz No. 408