Answers to the Strategist Quiz (#441)

1. Name the ad agency that earned numerous plaudits for Always' "Like a Girl," and was awarded for its campaigns for Kellogg's and Amnesty International this year.
   Leo Burnett, London
    
2. The D&AD brand of pencils made out of wood, graphite, yellow, white and black pencils are made with flawless quality in the UK from sustainable, FSC-certified wood stocks. What is it also famous for?
   The D&AD Pencil international creative awards that celebrate and nurture outstanding work in the design and advertising industry each year. A D&AD Pencil is recognized the world over as a shining symbol of the very highest creative achievement.
    
3. Which brand that sported the tagline 'Giant compressive strength,' used India's first WWE wrestler as the central theme in one of its ad campaigns this year?
   Ambuja Cement featured India's first WWE wrestler Great Kali.
    
4. This is the first non US brand from India to create a custom graphic (an emoji of a lion) for the promoted trend offering on Twitter. Promoted trend offering is an advertising service on twitter and it costs roughly USD 2,00,000. Name the advertiser and the brand.
   Government of India's make in India campaign with the emoji of the lion is considered as the first non US brand from India to create custom emoji and pay for the promoted trend offering on Twitter.
    
5. Which brand used animation for the first time in a TV commercial and when?
   Animation in television commercials was used for the first time for Bassett's Murray mints, a brand now owned by Cadbury's
    
6. This brand's previous tagline launched in 2003 and translated to English meant "For the love of the automobile". Its subsequent tagline launched in 2007 has been scrapped recently. Name the brand and the tagline that was scrapped.
   Volkswagen has taken off its Dus Auto (The Car) tagline after the recent emissions controversies it got entangled in.
    
7. In the early 1900s - For the first time in its history, P&G paid an outside agency, J. Walter Thompson Co., to launch one of its famous products. Name it.
   Crisco in 1911
    
8. What concept was popularised by an adman in his book titled Applied Imagination published in the mid 50s?
   Brainstorming. The term was popularised by Alex Faickney Osborn in the 1953 book Applied Imagination. He was the O from the famous ad agency BBDO
    
9. Whose tag line in the 1990s read "not read by millions of people"
   The Economist
    
10. Whose logo is this?
    The ad agency TBWA world wide

 

There were no correct entries to quiz No 441. The winner for the quiz is based on the first correct entry received.