Answers to the Strategist quiz #615

Answers to the Strategist quiz #615

1. After the great depression in the 1930s, this company's sales were sagging. It hired a famous ad agency which established a link between its product and paintings. Painters like Andre Derain, Raoul Dufy from France, Salvador Dali, Pablo Picasso and Marie Laurencin were asked to contribute. These paintings that were used in the advertisements became to be known as the ___collection named after the brand. Name it.

De Beers. It appointed NW Ayer & Son as its advertising agency in 1939

2. This newspaper uses the badge "Journalism of Courage since 1932" but was actually founded in 1931. Name it and