Mullen Lintas has bagged the creative duties for all the brands of Bajaj Corp, namely, Bajaj Almond Drops Hair Oil, Amla Oil, Jasmine Oil, Brahmi Amla Oil, No Marks cream, Kailash Parbat Oil, and other upcoming brands. In skin care, the agency will handle Nomarks, which Bajaj Corp acquired from Ozone Ayurvedics in 2013. The brand is now present in the cream, face wash, soap, scrub and facepack categories. The agency has also been mandated to handle upcoming brands from the company. Mullen Lintas' Mumbai office will handle the business.
Strategy at work
ScoopWhoop Media has appointed marketing strategist Meghana Bhat as the chief strategy officer. She was previously with Webchutney as national creative director and chief operating officer. At ScoopWhoop Media, Bhat will be responsible for positioning the brand in the business to business space and creating thought leadership around content marketing and native advertising. She started her career as a copywriter at Dentsu-Webchutney. Bhat has worked on brands such as Bacardi, Coca-Cola, MasterCard, Tata Tea.
Brand building
Integrated communications agency, Jack in the Box Worldwide has strengthened its creative team with the appointment of Abinandan Bose as creative director. He will oversee the copy, design and social media teams. Bose has 12 years of experience and in the past worked with companies such as JWT, McCann and Adfactors PR. Over the years, he has worked on brands such as AEGON Religare, Reid & Taylor, Zoom TV, Smirnoff, ITC, Taj Luxury and SBI
Learning on the go
Havas Media Group, India has bagged the integrated media mandate for Swiggy, India, an online food ordering and delivery platform. The agency’s Bangalore office will handle the account, led by Saurabh Jain, vice president - South, Havas Media India.
