Bitcoins, neurosciences drive demand for blended programmes at IIM-A

To tap online exec education, IIM-A will offer 6 programmes that are a mix of online and offline

Riding on the back of rising demand for programmes on newer subjects like design thinking, digital marketing, Bitcoins and Blockchain, the Indian Institute of Management, Ahmedabad (IIM-A) has seen a significant rise in blended management development programmes (MDPs) this year.

In a bid to tap the growing online executive education market among the corporates, IIM-A will be offering six programmes that are blended or a mix of online and offline, Arvind Sahay, chairperson-MDP, IIM-A told Business Standard.

"This year we hope to have about six programmes that are blended (mix of online and offline). This is a substantial increase over last year