)
India roared to a start with four lions in public relations and direct marketing. In PR, Publicis Communications took home a silver, while O&M India along with Mindshare Fulcrum bagged a bronze and so did BBDO, which also won a bronze in the same category.
Publicis Communications' silver is for its 'Adopt a Pothole Project' for Apollo Tyres. O&M India and Mindshare Fulcrum's bronze, meanwhile, is for its 'Roti Reminder' campaign for Hindustan Unilever's Lifebuoy. And BBDO's bronze is for its 'Shave or Crave' campaign for Procter & Gamble's Gillette brand.
In direct marketing, DDB Mudra was the sole winner, bagging a bronze for its campaign for Navi Mumbai-based NGO Aarambh. Titled 'Help Desk', the campaign revolves around the NGO's effort to provide proper writing desks and school bags for underprivileged children in urban slums and rural areas.
As things stand out, Publicis Communications leads the metals tally for India with a total of five points for its Silver Lion in PR. This is followed by O&M/Mindshare Fulcrum, BBDO India and DDB Mudra with three points each.
