CNI to set up unit in Bangalore

CNI Enterprise (India) plans to set up a plant in Bangalore, to cater to its growing business in India. It is a wholly-owned subsidiary of the $300 million Creative Network International (CNI), a Malaysian multi-level marketing company.

The company, which has completed two years of its operations in India plans to invest Rs 5 crore on the plant as part of its second phase of investments in the country. The company has so far invested Rs 30 crore in India.

The new plant, likely to be located in Bangalore, will manufacture a wide range of products including its popular Ginseng 3-in-1 coffee, said Sam Cheong, director, CNI.

He told reporters here that localisation of products will help the company penetrate the Indian market deeper and increase its sales.

The company also aims to introduce five more products in the Indian market in 2006 in addition to the existing 16 products. Among the new products planned for launch next year include ready-to-drink tea and skin care products for women, water filtration system and ayurvedic products, he said.

Next year, CNI will sets its foot in other cities like Mumbai, New Delhi, Kolkata. "India is a critical market for us. The market here is still not fully aware of the potential of the multi-level marketing industry. Through our past success stories and innovative products, attractive compensation packages for distributors we will change the market in India," Cheong said.

CNI India, which reported Rs 5 crore turnover last year hopes to achieve Rs 10 crore during year-ending December 2005. It also aims to achieve Rs 200 crore turnover in India by the end of year 2010, Sam said.

Presently, CNI has 15,000 distributors in India, and this will double over the next one year. Sam Cheong said the company, following the success in India, will enter Pakistan, Bangladesh, Nepal and Bhutan in the near future.

Set up in Malaysia 16 years ago, CNI today has emerged as a $300 million company and aims to achieve a $1 billion turnover by 2010 globally, Cheong added.