Customer data fuels energy required to make great innovations: Doug Hall

When you have the systems in place to conduct rapid research, opinions are replaced with data

You have said it is possible for companies to increase innovation speed by up to 6X while decreasing their risk by up to 80 per cent. How can they achieve this?
Innovation can be fast-tracked by following some key principles. First, the leadership has to be actively engaged in leading. It is important for the leadership to set strategic direction. Setting strategic direction means defining both “where” employees should innovate as well as “why” it is important to innovate. In the military, this approach is called “commander’s intent”. It reduces wasted time and thus increases speed. This is in contrast