Dhoni hopes to hit one out of the stands

Maruti Suzuki, TVS Motor, Exide Life Insurance make up the list of brands associating with the cricketer's biopic releasing this Friday

The makers of MS Dhoni: The untold story are emphatic about one thing, this movie is not just about cricket. Watch the ads, read the interviews and the promotional communication and there is no missing this message. It is about a young ambitious man's journey from small town India to become captain of the cricket team. That he is the acknowledged maestro of a game that is followed with the fanatic frenzy of a religious cult, is a bonus. The same positioning has governed the producers'choice of partner brands. Maruti Suzuki, Exide Life Insurance, TVS Motor, Kingfisher and Finolex are