At the second and third positions were computer education and educational institutions with 0.8 and 0.2 times growth respectively on TV.
The top advertisers among the educational institutions spend close to Rs 20 crore every year across media. At the time of admissions, ad spends by educational institutions go up by as much as 30 per cent and make up for 50 per cent of an institute's overall ad spend for that year.
Again, advertising by the education sector is at its best around the mid of the year (Q2 and Q3), when schools and colleges reopen.
While some advertisements focus on the facilities that the institutions provide, others flaunt the number of toppers they have produced.
